--- title: Monday Morning Coffee Newsletter May 4 2026 description: The auto industry shifts to a more pragmatic phase, focusing on profitability and mixed powertrains amid rising infrastructure and policy challenges. image: https://tkd2group.com/hubfs/Screenshot%202026-05-04%20065423-1.png --- [Skip to content](https://tkd2group.com/blog/monday-morning-coffee-newsletter-may-4-2026#main-content) [![TKD2 Group, LLC](https://tkd2group.com/hs-fs/hubfs/logowname.jpg?width=150&height=152&name=logowname.jpg)](https://tkd2group.com/) - [Home](https://tkd2group.com) - Our Company Show submenu for Our Company - [Team Spotlight](https://tkd2group.com/the-team) - [FAQ](https://tkd2group.com/faq) - [Testimonials](https://tkd2group.com/clients) - [LinkedIn](https://www.linkedin.com/company/tkd2group) - [8 Bit Sprint](https://tkd2group.com/game-code) - [2026 Calendar](https://tkd2group.com/2026-events-calendar) - Our Services Show submenu for Our Services - [Business Development](https://tkd2group.com/businessdevelopment) - [Localization Consulting](https://tkd2group.com/localization) - [Nemawashi](https://tkd2group.com/nemawashi) - Product Portfolio Show submenu for Product Portfolio - [Products](https://tkd2group.com/portfolio) - [Gallery](https://tkd2group.com/product-gallery) - Markets We Serve Show submenu for Markets We Serve - [Automotive & Transportation](https://tkd2group.com/automotive-transportation-market) - [Defense & Firearms](https://tkd2group.com/defense-firearms) - [Consumer & Industrial Goods](https://tkd2group.com/consumer-industrial-component-sourcing) - [Aerospace & Drones](https://tkd2group.com/aerospace-drone-component-sourcing) - [Medical & Contract Manufacturing](https://tkd2group.com/medical-component-sourcing-manufacturing) - [Humanoid & Industrial Robotics](https://tkd2group.com/humanoid-industrial-robotics) - [BLOG](https://tkd2group.com/blog) Open main navigation Close main navigation - [Home](https://tkd2group.com) - Our Company Show submenu for Our Company - [Team Spotlight](https://tkd2group.com/the-team) - [FAQ](https://tkd2group.com/faq) - [Testimonials](https://tkd2group.com/clients) - [LinkedIn](https://www.linkedin.com/company/tkd2group) - [8 Bit Sprint](https://tkd2group.com/game-code) - [2026 Calendar](https://tkd2group.com/2026-events-calendar) - Our Services Show submenu for Our Services - [Business Development](https://tkd2group.com/businessdevelopment) - [Localization Consulting](https://tkd2group.com/localization) - [Nemawashi](https://tkd2group.com/nemawashi) - Product Portfolio Show submenu for Product Portfolio - [Products](https://tkd2group.com/portfolio) - [Gallery](https://tkd2group.com/product-gallery) - Markets We Serve Show submenu for Markets We Serve - [Automotive & Transportation](https://tkd2group.com/automotive-transportation-market) - [Defense & Firearms](https://tkd2group.com/defense-firearms) - [Consumer & Industrial Goods](https://tkd2group.com/consumer-industrial-component-sourcing) - [Aerospace & Drones](https://tkd2group.com/aerospace-drone-component-sourcing) - [Medical & Contract Manufacturing](https://tkd2group.com/medical-component-sourcing-manufacturing) - [Humanoid & Industrial Robotics](https://tkd2group.com/humanoid-industrial-robotics) - [BLOG](https://tkd2group.com/blog) - [Contact us](https://tkd2group.com/contact-us) [Contact us](https://tkd2group.com/contact-us) [All posts](https://tkd2group.com/blog/all) May 4, 2026 # Monday Morning Coffee Newsletter May 4 2026 By  [Kevin Corrigan](https://tkd2group.com/blog/author/kc)  ·  2 minute read ## If you have time for an espresso (must-read) **Tesla earnings: still profitable, but the mix is shifting.** Car sales are up, but revenue from batteries and regulatory credits is down—pointing to a less favorable profit structure going forward. [https://arstechnica.com/cars/2026/04/tesla-reports-q1-2026-earnings-still-profitable/](https://arstechnica.com/cars/2026/04/tesla-reports-q1-2026-earnings-still-profitable/) **GM pauses next-gen full-size EV trucks and SUVs.** A notable signal that even the biggest OEMs are rethinking timing and capital allocation for large EV platforms. https://www.motortrend.com/news/gm-next-generation-ev-trucks-suvs-paused/ **ChargePoint unveils 600 kW fast charger with smaller footprint.** Faster charging plus easier site deployment could materially change infrastructure economics for fleets and retail partners. https://arstechnica.com/cars/2026/04/chargepoint-600-kw-fast-charger/ **Tariff pressure rising again on imported vehicles.** Policy volatility is back in play, with proposed increases that could quickly impact pricing and sourcing strategies. https://www.carscoops.com/2026/05/trump-tariff-european-cars-25-percent/ --- ## If you’re sipping a latte (additional reads) **Ford recalls nearly 180,000 Rangers and Broncos over seat issues.** Another reminder that quality, traceability, and supplier accountability remain front-and-center. https://www.cars.com/articles/ford-recalls-179000-broncos-rangers-for-seat-issue-478623/ **Subaru’s gas SUV outsells all of its EVs combined.** Even as EV sales hit records, traditional platforms are still carrying the volume load. https://www.carscoops.com/2026/05/subaru-ascent-outsells-evs/ **BYD sells 700,000 electrified vehicles—but profits plunge.** High volume isn’t translating to strong margins, reinforcing how competitive (and expensive) EV scaling has become. https://www.carscoops.com/2026/05/byd-profit-collapse-ev-sales/ **Uber positioning itself as a key EV charging intermediary.** The company is trying to leverage its network to accelerate infrastructure rollout and utilization. https://insideevs.com/news/uber-ev-charging-strategy/ **BMW pushes forward with mixed powertrain strategy for 7 Series.** ICE, hybrid, and EV variants on one platform highlight continued hedging across technologies. https://arstechnica.com/cars/2026/04/bmw-7-series-2027-powertrain-options/ --- ## If you’ve got a venti anything (deeper dives) **The EV market is hitting a margin wall.** Between BYD’s profit drop and Tesla’s shifting revenue mix, the issue isn’t demand disappearing—it’s profitability under pressure. Automakers are discovering that scaling EVs at competitive price points is far more capital-intensive than expected, especially with battery costs, incentives, and pricing wars all in play. The result: delayed programs, hybrid fallback strategies, and tighter supplier negotiations. https://www.carscoops.com/2026/05/byd-profit-collapse-ev-sales/ **Infrastructure is quietly becoming the real battleground.** Faster chargers and new deployment models (retail partnerships, network aggregators like Uber) show that adoption may hinge less on vehicles and more on charging accessibility and economics. The shift toward smaller, cheaper, higher-output chargers could unlock new locations and business models—but it also raises new demands on grid capacity and hardware reliability. https://arstechnica.com/cars/2026/04/chargepoint-600-kw-fast-charger/ **Automakers are fully back in “portfolio mode.”** With GM pausing EV programs and BMW expanding multi-powertrain platforms, the industry is no longer betting on a single trajectory. That fragmentation increases complexity across engineering, validation, and manufacturing—especially for suppliers supporting multiple architectures at once. https://www.motortrend.com/news/gm-next-generation-ev-trucks-suvs-paused/ --- ## What it means for customers The industry is shifting from aggressive EV expansion to a more pragmatic, margin-focused phase. That means more volatility in production plans, tighter cost controls, and increased pressure on suppliers to support mixed powertrain portfolios without driving up complexity. At the same time, infrastructure and policy uncertainty are becoming just as important as vehicle demand in shaping decisions. If you’re not building flexibility into sourcing, production, and pricing now, you’re going to feel it later. ![Screenshot 2026-05-04 065423](https://242652217.fs1.hubspotusercontent-na2.net/hub/242652217/hubfs/Screenshot%202026-05-04%20065423.png?width=1200&length=1200&name=Screenshot%202026-05-04%20065423.png) Disclaimer: Images, excerpts, links, trademarks, and referenced materials included in this post are used for commentary, education, news reporting, and informational purposes under the fair use doctrine. All rights remain with their respective owners. If you believe any material has been used improperly, please contact us and we will review it promptly. 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2026](https://tkd2group.com/blog/monday-morning-coffee-newsletter-august-24-2026) [![](https://tkd2group.com/hubfs/Screenshot%202026-05-11%20065816-1.png)](https://tkd2group.com/blog/monday-morning-coffee-may-11-2026) [Automotive](https://tkd2group.com/blog/tag/automotive) ### [Monday Morning Coffee - May 11 2026](https://tkd2group.com/blog/monday-morning-coffee-may-11-2026) ## Companies we work with: Scroll to explore → ![General Motors (GM)](https://na1.hubspot-logos.com/76222809-4230-440d-a66c-dc0ef60e806d "General Motors (GM)")General Motors ![Ford](https://na1.hubspot-logos.com/d1035dd5-1dfe-41b2-92aa-49c3085eca41 "Ford")Ford ![Anduril Industries](data:image/svg+xml;base64,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