---
title: Monday Morning Newsletter Mar. 23 2026
description: Automakers are refining strategies amid rising recalls and software complexity, focusing on fewer platforms and profitable segments like SUVs for future success.
image: https://tkd2group.com/hubfs/Screenshot%202026-03-23%20070417.gif
---

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 March 23, 2026

# Monday Morning Newsletter Mar. 23 2026

 By  [Kevin Corrigan](https://tkd2group.com/blog/author/kc)  ·   2 minute read

## If you have time for an espresso (must-reads)

- **GM recalls 80,000 vehicles as 2026 recall pressure keeps building.** The steady drumbeat of recalls reinforces how software complexity and supplier quality are colliding across the industry.   
  [https://www.motor1.com/news/](https://www.motor1.com/news/?utm_source=chatgpt.com)
- **Lucid doubles down on SUVs as the path to EV profitability.** The company’s new midsize platform strategy is a blunt signal that volume + margin segments—not sedans—will drive near-term EV economics.   
  [https://arstechnica.com/cars/2026/03/lucid-announces-midsize-ev-platform-says-profitability-lies-with-suvs/](https://arstechnica.com/cars/2026/03/lucid-announces-midsize-ev-platform-says-profitability-lies-with-suvs/)
- **Autoliv and Yamaha unveil an airbag for scooters.** Safety innovation is moving into micromobility, opening a new category for sensors, inflators, and electronics suppliers.   
  [https://www.prnewswire.com/news-releases/automotive-transportation-latest-news/](https://www.prnewswire.com/news-releases/automotive-transportation-latest-news/?utm_source=chatgpt.com)
- **Uber and Rivian push deeper into robotaxis with a $1.25B bet.** The autonomy race is shifting from pilots to scaled partnerships, with implications for fleet manufacturing and service models.   
  [https://jalopnik.com/category/news/](https://jalopnik.com/category/news/?utm_source=chatgpt.com)
- **Jaguar cancels multiple in-development vehicles amid EV repositioning.** ևս This is another sign OEMs are aggressively pruning portfolios to fund fewer, higher-impact platforms.   
  [https://www.motor1.com/news/](https://www.motor1.com/news/?utm_source=chatgpt.com)

## If you’re sipping a latte (additional reads)

- **Rivian’s R2 launches at ~$58K for higher trims.** Pricing shows the tension between affordability goals and the reality of EV cost structures.   
  [https://www.motor1.com/news/archive/2026/03/](https://www.motor1.com/news/archive/2026/03/?utm_source=chatgpt.com)
- **Stellantis design leadership says customers are “asking for sedans” again.** Early signal that the SUV-dominated mix could soften at the margins if fuel prices or preferences shift.   
  [https://www.motor1.com/news/archive/2026/03/](https://www.motor1.com/news/archive/2026/03/?utm_source=chatgpt.com)
- **Flexcompute launches AI-driven automotive design platform (AutoInsight).** Simulation-led engineering is moving toward real-time iteration, potentially compressing product development cycles.   
  [https://www.prnewswire.com/news-releases/automotive-transportation-latest-news/automotive-list/](https://www.prnewswire.com/news-releases/automotive-transportation-latest-news/automotive-list/?utm_source=chatgpt.com)
- **Hyundai and GM explore shared pickup platform development**....should we expect more cross-OEM manufacturing partnerships to spread capital costs?  
  [https://gmauthority.com/blog/2026/03/gm-to-build-its-own-vehicles-developed-through-alliance-with-hyundai/](https://www.motor1.com/news/?utm_source=chatgpt.com)
- **Toyota reportedly exploring a high-performance off-road truck (“Raptor rival”).** ևս OEMs continue to chase high-margin niches even as broader portfolios tighten.   
  [https://www.motor1.com/news/](https://www.motor1.com/news/?utm_source=chatgpt.com)

## If you’ve got a venti anything (deeper dives)

- **Recall volume + software complexity = a structural quality problem, not a temporary spike.** Between GM’s latest recall and Ford’s earlier 2026 tally, the pattern is clear: vehicles are now rolling software platforms with traditional hardware dependencies. That creates failure modes that are harder to catch in validation and faster to escalate once in-market. For suppliers, this means tighter traceability, more robust validation processes, and greater exposure to downstream liability.   
  [https://www.motor1.com/news/](https://www.motor1.com/news/?utm_source=chatgpt.com)  
  [https://www.motortrend.com/news](https://www.motortrend.com/news?utm_source=chatgpt.com)
- **EV strategy is consolidating around fewer platforms, fewer bets.** Lucid, Jaguar, and others are cutting programs while doubling down on scalable architectures and profitable segments like SUVs. Սա The shift isn’t about abandoning EVs—it’s about surviving the capital intensity required to build them. Expect longer platform lifecycles, more shared architectures, and heavier supplier cost-down pressure.   
  [https://arstechnica.com/cars/2026/03/lucid-announces-midsize-ev-platform-says-profitability-lies-with-suvs/](https://arstechnica.com/cars/2026/03/lucid-announces-midsize-ev-platform-says-profitability-lies-with-suvs/)
- **AI is moving from “tool” to “core infrastructure” in manufacturing and engineering.** From real-time simulation platforms to AI-trained robotics, the next wave is about compressing time—design cycles, commissioning, and ramp-up. The catch: integration risk goes up as systems become more interdependent, meaning execution (not tech availability) will separate winners from laggards.   
  [https://www.prnewswire.com/news-releases/automotive-transportation-latest-news/automotive-list/](https://www.prnewswire.com/news-releases/automotive-transportation-latest-news/automotive-list/?utm_source=chatgpt.com)

## What it means for customers

The industry is tightening—fewer vehicle programs, fewer platforms, and much less tolerance for inefficiency. That puts pressure on suppliers to deliver not just parts, but validated, production-ready solutions that reduce risk and cost. At the same time, rising software complexity and AI-driven engineering are raising the bar for integration and traceability. Customers that can move fast *and* prove reliability—especially across digital and physical systems—will have a clear edge.

![Screenshot 2026-03-23 070417-1](https://242652217.fs1.hubspotusercontent-na2.net/hub/242652217/hubfs/Screenshot%202026-03-23%20070417-1.gif?width=1200&length=1200&name=Screenshot%202026-03-23%20070417-1.gif)

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![Anduril Industries](data:image/svg+xml;base64,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"Anduril Industries")Anduril Industries

![John Deere](https://cdn-ux.deere.com/brand-foundations/2.0.0/logos/jd-logo.svg#green "John Deere")John Deere

![Daimler Truck](https://www.daimlertruck.com/_assets/055a696e49fa76c6e6549e622d95030d/Images/daimlertruck.svg "Daimler Truck")Daimler Truck

![Hyundai](https://na1.hubspot-logos.com/4c15a804-4ad1-4351-a868-6cd42954818a "Hyundai")Hyundai

![Tesla](https://na1.hubspot-logos.com/22a6bca1-84a0-4d14-883d-051bbb2de0ad "Tesla")Tesla

![Cirrus Aircraft](https://na1.hubspot-logos.com/739052e9-e343-4d03-b0ba-78f6986db914 "Cirrus Aircraft")Cirrus Aircraft

![Stellantis](https://www.stellantis.com/content/dam/stellantis-corporate/assets/stell-logo-blue.svg "Stellantis")Stellantis

![FOX](https://na1.hubspot-logos.com/f941d2c4-2a46-483c-8eca-18d3c8aa83f8 "FOX")FOX

![Caterpillar](https://s7d2.scene7.com/is/image/Caterpillar/CM20220222-5c3c2-280a8?fmt=png-alpha "Caterpillar")Caterpillar

![Honda](https://na1.hubspot-logos.com/b9736599-67fc-464d-9ff1-a3955f2b1b84 "Honda")Honda

![Jedco](https://na1.hubspot-logos.com/1d1e5ecd-0138-4373-9f71-cf748b125791 "Jedco")Jedco

![Edelbrock](https://na1.hubspot-logos.com/50c4ee68-c771-4083-8e69-7dde2787cd7a "Edelbrock")Edelbrock

![BorgWarner](https://na1.hubspot-logos.com/275e43be-9964-402c-b614-9e247db53fa2 "BorgWarner")BorgWarner

![VerdeGo Aero](https://na1.hubspot-logos.com/f7307866-b7e7-4615-ba91-cc661260236b "VerdeGo Aero")VerdeGo Aero

![Oshkosh Corporation](https://na1.hubspot-logos.com/f4079bf8-ec8e-4b59-aed3-0686d96a5830 "Oshkosh Corporation")Oshkosh Corporation

![Lucid Motors](https://na1.hubspot-logos.com/b8b7a10b-405a-43ed-bff1-5833cfd46902 "Lucid Motors")Lucid Motors

![Ricardo](https://na1.hubspot-logos.com/fb60aa1f-3e5b-4b04-9ab9-7d1d64520a1d "Ricardo")Ricardo

![Micro Metals](https://transform.octanecdn.com/width/300/https://octanecdn.com/aldermansites/aldermansites_376837011.png "Micro Metals")Micro Metals

![GW Cast](https://na1.hubspot-logos.com/6efcd08e-ae24-4940-9b04-38303a23a904 "GW Cast")GW Cast

![Pyper Tool](https://na1.hubspot-logos.com/63086869-2262-470d-a56d-91f84bf264f4 "Pyper Tool")Pyper Tool

![Ramco](https://na1.hubspot-logos.com/2dd6e78b-cc30-472e-b36a-31975cf0afeb "Ramco")Ramco

![Thierica Display Products](https://na1.hubspot-logos.com/3f593cf2-102d-4863-8b79-579676207458 "Thierica Display Products")Thierica Display Products

![Symmco](https://na1.hubspot-logos.com/05316e67-4e80-477a-8810-3f584675acc3 "Symmco")Symmco

![Metro Bolt](https://na1.hubspot-logos.com/ea0a8aa0-efb6-4e38-a108-9f7bd9d68330 "Metro Bolt")Metro Bolt

![EFI Automotive](https://na1.hubspot-logos.com/98508534-c3c0-4bfe-8b1f-d3f5235b751c "EFI Automotive")EFI Automotive

![Rocket Machining & Design](https://na1.hubspot-logos.com/6d2b00a7-86d5-49b9-9441-415493c01631 "Rocket Machining & Design")Rocket Machining & Design

![Sterling Technologies](https://na1.hubspot-logos.com/9f8adce0-3006-4443-8ae6-23db91a1d2f2 "Sterling Technologies")Sterling Technologies

![Staub Manufacturing Solutions](https://na1.hubspot-logos.com/e8af29af-0040-45f4-bfd9-b2018f641759 "Staub Manufacturing Solutions")Staub Manufacturing Solutions

![Nichols Portland](https://na1.hubspot-logos.com/5a0aa7cb-1558-4754-8dbd-fb74784e4965 "Nichols Portland")Nichols Portland

![Knoedler](https://na1.hubspot-logos.com/cbc14678-c474-42b8-bcbd-dabd89dbb36b "Knoedler")Knoedler

![Rockman Advanced Composites](https://na1.hubspot-logos.com/4a3aa949-f088-426d-b7e1-398812509b47 "Rockman Advanced Composites")Rockman Advanced Composites

![Modal Motors](https://na1.hubspot-logos.com/154115e1-6f84-4c88-b4c2-aea72ad6b492 "Modal Motors")Modal Motors

![Genesee Group](https://na1.hubspot-logos.com/1b45bc9c-c971-4fc4-9804-6b40ad8cb306 "Genesee Group")Genesee Group

![Witol](https://na1.hubspot-logos.com/6fd1535b-c305-48cc-8783-2748d1e806b9 "Witol")Witol

![SIEGENIA](https://na1.hubspot-logos.com/b48b5bba-7451-4c55-8a00-e4e03738975a "SIEGENIA")SIEGENIA

Copyright © {2021 }

Proud members of the [German American Chamber of Commerce](https://www.gaccmidwest.org/us)    &

[MEMA, The Vehicle Supplier Association](https://www.mema.org/)

 

[Privacy Policy](https://tkd2group.com/privacy-policy)

 

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