--- title: What's the real driver behind EV Sales Trends? description: Charging issues, not demand, drive EV sales trends. Discover why fixing infrastructure could boost adoption and what needs improvement in public fast charging. image: https://tkd2group.com/hubfs/logo%20transparent%20background%20-%20large-1.png --- [Skip to content](https://tkd2group.com/blog/whats-the-real-driver-behind-ev-sales-trends#main-content) [![TKD2 Group, LLC](https://tkd2group.com/hs-fs/hubfs/logowname.jpg?width=150&height=152&name=logowname.jpg)](https://tkd2group.com/) - [Home](https://tkd2group.com) - Our Company Show submenu for Our Company - [Team Spotlight](https://tkd2group.com/the-team) - [FAQ](https://tkd2group.com/faq) - [Testimonials](https://tkd2group.com/clients) - [LinkedIn](https://www.linkedin.com/company/tkd2group) - [8 Bit Sprint](https://tkd2group.com/game-code) - [2026 Calendar](https://tkd2group.com/2026-events-calendar) - Our Services Show submenu for Our Services - [Business Development](https://tkd2group.com/businessdevelopment) - [Localization Consulting](https://tkd2group.com/localization) - [Nemawashi](https://tkd2group.com/nemawashi) - Product Portfolio Show submenu for Product Portfolio - [Products](https://tkd2group.com/portfolio) - [Gallery](https://tkd2group.com/product-gallery) - Markets We Serve Show submenu for Markets We Serve - [Automotive & Transportation](https://tkd2group.com/automotive-transportation-market) - [Defense & Firearms](https://tkd2group.com/defense-firearms) - [Consumer & Industrial Goods](https://tkd2group.com/consumer-industrial-component-sourcing) - [Aerospace & Drones](https://tkd2group.com/aerospace-drone-component-sourcing) - [Medical & Contract Manufacturing](https://tkd2group.com/medical-component-sourcing-manufacturing) - [Humanoid & Industrial Robotics](https://tkd2group.com/humanoid-industrial-robotics) - [BLOG](https://tkd2group.com/blog) Open main navigation Close main navigation - [Home](https://tkd2group.com) - Our Company Show submenu for Our Company - [Team Spotlight](https://tkd2group.com/the-team) - [FAQ](https://tkd2group.com/faq) - [Testimonials](https://tkd2group.com/clients) - [LinkedIn](https://www.linkedin.com/company/tkd2group) - [8 Bit Sprint](https://tkd2group.com/game-code) - [2026 Calendar](https://tkd2group.com/2026-events-calendar) - Our Services Show submenu for Our Services - [Business Development](https://tkd2group.com/businessdevelopment) - [Localization Consulting](https://tkd2group.com/localization) - [Nemawashi](https://tkd2group.com/nemawashi) - Product Portfolio Show submenu for Product Portfolio - [Products](https://tkd2group.com/portfolio) - [Gallery](https://tkd2group.com/product-gallery) - Markets We Serve Show submenu for Markets We Serve - [Automotive & Transportation](https://tkd2group.com/automotive-transportation-market) - [Defense & Firearms](https://tkd2group.com/defense-firearms) - [Consumer & Industrial Goods](https://tkd2group.com/consumer-industrial-component-sourcing) - [Aerospace & Drones](https://tkd2group.com/aerospace-drone-component-sourcing) - [Medical & Contract Manufacturing](https://tkd2group.com/medical-component-sourcing-manufacturing) - [Humanoid & Industrial Robotics](https://tkd2group.com/humanoid-industrial-robotics) - [BLOG](https://tkd2group.com/blog) - [Contact us](https://tkd2group.com/contact-us) [Contact us](https://tkd2group.com/contact-us) [All posts](https://tkd2group.com/blog/all) January 6, 2026 # What's the real driver behind EV Sales Trends? ![Picture of Tom Miller](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) By  [Tom Miller](https://tkd2group.com/blog/author/tm)  ·  1 minute read A lot of attention gets placed on EV sales trends: “EV demand is slowing.” “Consumers are hesitant.” But when you look at real-world field data, a different story emerges: **The charging experience is letting drivers down.** Reports found that **1 out of 5 charging attempts fails** — because the charger is broken, won’t authenticate payment, or simply won’t start a session. That failure rate is staggering compared to gas stations, where uptime expectations are essentially 100%. In a recent 50-state EV charging reliability assessment, we analyzed: - reported uptime vs. California’s new 97% requirement - where NEVI funding is live, pending, or stalled - which charging networks are operating in each state A few patterns jumped out: • Several major charging networks consistently underperform on uptime • Some states are aggressively deploying NEVI funds despite current reliability problems • Site hosts are likely to replace underperforming DCFC hardware once uptime is enforceable Instead of an “EV demand problem,” we may be dealing with an **infrastructure readiness problem**. People are open to EVs. They’re not open to broken chargers, failed payment screens, or guessing whether the station will work when they arrive. Fix the experience, and adoption follows. If you’d like the high-level 50-state summary, reach out to **TKD2** or **Tom Miller** directly. (Custom assessments for companies or product-specific strategies are available upon request.) **Question for the industry:** What’s been your biggest frustration with public fast charging — reliability, payment, location, or something else? Do you agree with this assessment? Let’s spark a discussion. Disclaimer: Images, excerpts, links, trademarks, and referenced materials included in this post are used for commentary, education, news reporting, and informational purposes under the fair use doctrine. All rights remain with their respective owners. If you believe any material has been used improperly, please contact us and we will review it promptly. 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"@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://tkd2group.com/hubfs/TKD2%20logo%20with%20Trademark%20small-1.jpg" }, "name" : "TKD2 Group LLC" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "Tom Miller" ], "url" : "https://tkd2group.com/blog/author/tm" }, "datePublished" : "2025-11-12T05:00:00+0000", "description" : "Charging issues, not demand, drive EV sales trends. Discover why fixing infrastructure could boost adoption and what needs improvement in public fast charging.", "headline" : "What's the real driver behind EV Sales Trends?", "image" : "https://242652217.fs1.hubspotusercontent-na2.net/hubfs/242652217/logo%20transparent%20background%20-%20large-1.png", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://242652217.fs1.hubspotusercontent-na2.net/hubfs/242652217/TKD2%20logo%20with%20Trademark%20small-1.jpg" }, "name" : "TKD² Group LLC" }, "url" : "https://tkd2group.com/blog/whats-the-real-driver-behind-ev-sales-trends" } ```